- Business with Beers
- Emerging B2B Pavement Maintenance Franchise
Emerging B2B Pavement Maintenance Franchise
Highly fragmented + boring = $$
Everline Coatings is an emerging B2B pavement maintenance franchise
Some of the highlights:
Established National Accounts
$100k cash (+ debt) investment
$746k avg revenue in 2022
Home based to start
They are NOT laying down new asphalt, which requires a HUGE investment & skilled labor.
Everline offers "pavement maintenance" services, which are easy & high-margin
speed bumps & signs
They are developing a recurring-revenue subscription model to help companies save money by proactively maintaining the parking lot instead of waiting for a serious/expensive issue.
All of the equipment you need to start fits in a trailer.
Every business with a parking lot is a potential customer:
banks & hotels
commercial prop managers
There is no national player in the space. It's occupied with many "mom & pop" operators.
Franchisors love highly fragmented industries like this. They can capture market share with advertising, systems & professionalism.
They establish national accounts with companies like Target, 7-11, Speedway, CVS, etc.
The more franchisees they have across the country, the easier this becomes. Big companies want to work with other big companies
A typical job:
The start-up costs vary based on how many territories you buy, which equipment you select & how you pay for it (loan vs. lease)
Ballpark $250k to $300k total investment. The franchisor will review in detail the start-up costs. You can find more information in Item 7 of the FDD.
They are SBA-approved & have equipment leasing partners who can finance ~70% of the start-up costs, which means you need around $100k cash. My team can provide you with 10+ ways to fund your franchise.
You can begin by operating out of your home to keep overhead low. You start with one truck & equipment rig. Buy more equipment & move to a small warehouse as you grow.
Everline was founded in 2012 in Canada. In 2017, they started franchising in Canada. In 2022, they began franchising in the US.
They have 12+ franchises in Canada & 20+ franchises open in the US.
In the 2023 FDD, they provide a lot of financial information of the 12 Canadian franchises.
They provide the P&L for their corporate-run location that did $2.1M in 2022. They show a 33% margin "after disclosed expenses".
Average location did $746k in sales (up from $653k in 2021)
They provide the average number of clients & sales per client, the close rate on won vs. lost proposals, gross margin by quadrant, & YOY Growth.
Everline is almost entirely business-to-business. As the owner, you should be comfortable working with other businesses. You will network with other business owners, work the big accounts, hire, & lead the team.
Probably not the right franchise if you’re afraid to occasionally get your hands dirty
I hosted Everline on a 30-minute webinar a few weeks ago. Watch it here
Reply to this email with your name, zip code, phone & email if interested to learn more.
My team will confirm your territory is open and provide tools, checklists & resources to give you confidence.
It costs you absolutely nothing. We get paid a referral fee by the franchisor if you join. If Everline doesn’t work out, my team works with you to find another franchise that matches your goals, budget, skills & location.