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- goGlow: Disrupting The Spray Industry
goGlow: Disrupting The Spray Industry
Incredible margins + recurring revenue + easy to hire
goGlow wants to disrupt the $1.8B spray-tan industry.
Franchisees can capitalize on:
Incredible margins (~35%)
Custom-built equipment
Genius labor model
Recurring revenue
Here we go 👇️
![](https://t8698929.p.clickup-attachments.com/t8698929/aae92b44-aecc-4e21-a4e0-481ea83596e2/image.png)
Business Model
goGlow provides airbrush spray tans.
The founder, Melanie, has developed a line of natural skin care products and proprietary equipment to provide a consistent experience.
Many customers purchase a monthly subscription of $50 to $100.
Within 90 days of signing, you launch in a salon suite.
This launch strategy allows you to:
Hire your team
Learn the business
Build recurring revenue
At the same time, you start looking for a "flagship" retail location. This will be ~1,200 square feet in a nice strip center.
It'll take you 6 to 9 months to find & build out the salon. The good news is you're building the business in the suite during this time.
I love this strategy.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c7e7bdc9-937f-4b0d-b753-352cad69acd3/image.png?t=1708604038)
How Much Money Can I Make?
The 2023 FDD Item 19 provides 2022 P&Ls for the three corporate locations.
The locations averaged $485k in sales with "revenue less disclosed operating expenses" of $236k (35%).
The best did $949k sales & $409k.
COGS only 13.8%
Payroll is only 17.5%, including the management
![](https://t8698929.p.clickup-attachments.com/t8698929/89340b5f-c414-4f6b-9be0-925b754fb7d1/image.png)
Genius Labor Model
Payroll costs are normally around 25% for most businesses.
How do they keep payroll so low at only 17%?
The FDD includes details on their corporate labor model. The average hourly wage to the employer is only $12.47, but employees receive over $18 tips per hour, netting them $31 per hour in total comp.
They can teach anyone how to provide a goGlow. This creates a huge labor pool with no certifications needed.
Customers book a time & whoever is on schedule applies the spray tan. In other salon businesses, customers are loyal to the employees & will follow them to a competitor.
Employees also have flexible schedules & many work part-time.
To summarize: $31 per hour, flexible schedule, and anyone can learn how to do it.
![](https://t8698929.p.clickup-attachments.com/t8698929/8269cf9a-7397-4064-9e8c-8764424607e7/image.png)
Start-Up Costs & Ideal Franchisees
$232k to $398k for a single location. This includes the franchise fee, flagship build-out, opening inventory, working capital & more. Item 7 of the FDD has the full breakdown.
They offer multi-unit development deals for qualified candidates.
goGlow requires female ownership. Their ideal franchisees are strong females leaving Corporate America or power couples passionate about health & beauty.
Background
goGLOW was founded in 2011 by Melanie Richards.
They started franchising in Q4 of 2023. Today they have 4 corporate locations and 3 franchisees, including a former C-Suite exec from European Wax Center.
Check out my podcast with Melanie to hear the full story.
![](https://t8698929.p.clickup-attachments.com/t8698929/903f5d97-e242-48d0-ba61-42ced9fef0c4/image.png)
Next Steps
My team helps people buy their first franchise.
Want to learn more?
👉️ Reply with your name, phone # & zip code
We'll confirm your market is open & provide resources to help you with due diligence.
Costs you absolutely nothing.
Cheers!
Brian Beers