My New 13-Unit Franchise Update

We start training today!

In September we purchased 13 territories of That 1 Painter (T1P)

Today our team starts in-person training at HQ in Austin, TX. Next week we'll start selling jobs.

Here's what we've experienced so far:

The CEO Model

I was the first to sign up with the CEO Model.

The model: buy at least 5 territories and hire a Regional Director (RD) from Day 1 to run the operations.

The RD is responsible for hiring the sales team, assisting in hiring painters, driving sales, controlling costs, ensuring we follow the process, and holding everyone accountable to deliver excellent customer service.

This is the same structure we follow to operate our 30+ auto repair franchises.

In the auto repair business, we have four Regional Directors who oversee ~8 shops each. The Regionals report to our COO. (They used to report to me until I fired myself in August of 2022.)

As the CEO my job is to establish our company's vision and hire great people who I believe can execute that vision. Then I give them the resources, support, & freedom to make it happen.

Onboarding Process

That 1 Painter is the 4th franchise I've been a part of. They have the most thorough onboarding process I've seen.

They run the entire onboarding process through ClickUp, a project management software.

They break down everything into different phases. It walks you through establishing the business, insurance, vehicles, marketing, hiring, training, software, & more.

It took my back office team 40+ hours to complete everything.

Our Regional Director had to complete over 50 hours of online training. The sales team had 15 hours each.

We have a new “launch list” of 100+ tasks per territory to complete:

  • Attend 5 open houses

  • Complete 100 estimates

  • Join 3 networking groups

  • Getting 50 Google reviews

  • Sell 3+ jobs via door-knocking

  • Creating a list of 100 referral partners

They've done an excellent job providing us with resources & training to set us up for success.

Hiring The Sales Team

We are launching three territories: Scranton, Lehigh Valley & Pottstown.

In Scranton we’ve already lined up our first estimate to paint this office:

Each territory will have a manager who will estimate & sell jobs, manage the projects, and build relationships within the local community.

Our hiring criteria:

  • Self-driven & highly accountable

  • Experience with outbound sales

  • No issues knocking on doors

  • Friendly & positive energy

  • Not afraid of "no"

Painting experience is not required. We can teach them all the technical stuff they need to know.

We received 100s of applicants through Indeed. The three guys we hired each have a unique background but share the same core values from above.

Our sales team will have a lot of independence. We will keep everyone connected via daily huddles, weekly calls, & monthly meetings.

Hiring Painters

Our biggest initial concern was finding high-quality painters.

The entire business hinges on this.

T1P has a playbook on how to find & interview painters. So far we've got a number excited to work with us.

We only need 3 to 4 good crews per territory to do a $1M per year.

More to follow on this after we start doing some jobs.


Every week the franchisor hosts a company-wide sales call. They share best practices, highlight wins, discuss new initiatives, and rank the top 25 franchisees by sales.

I'm in a G-Chat group with other franchisees who are doing the "CEO Model"

My Regional Director has built relationships with other RD's around the country.


That 1 Painters' parent company, ResiBrands, has two other franchise brands: Garage Up, a garage door/remodeling concept, and Pinks Windows, a nostalgic window-washing concept.

Resi follows the same onboarding, training, & communication for all their brands.

That 1 Painter still has open territories across the country. The other new brands (Garage Up & Pinks) have a lot of open territory.

Want to see what's open in your market?

☝️ Fill out this form to get connected to my team. We'll work 1-1 to help you find the best franchise opportunity based on your goals, skills, budget & location.


Brian Beers